CAPTURING A PRODUCT HOW-TO
FUN FACT: This become the highest performing video on Fungi’s social.
Click the photo to watch.
How does video explain a product's ability?
I shot and edited this to answer that question.
FUNGI Media's client, USG dropped by our studio to conduct what in their business, is called a "blowout test"👷
It's a way to showcase the product's capabilities by putting it through real life scenarios. The kind you find on a construction site!
To get the most from this visit, I sat down with a few USG professionals and our creative producer to get their takes on why this kinda video is so important. Plus, a few outtakes to show how the project was executed.
With this reel, we gave Fungi's LinkedIn community a wider perspective on the value of video 💪
Showing your audience this kinda information, instead of telling them is a major audience trust builder.
ORGANIC IMPRESSIONS MADE: 1,435
TOTAL MEMBERS REACHED: 818
REACTIONS: 76
REPOSTS: 2 (BY CLIENTS)
Eliminating the aluminum waste stream. With unicorns and cartoons?
HEAVY METAL ELEMENTARY
At Fungi Media, we partnered with passionate environmental education professionals from Recycling is Like Magic. We created a cartoon to educate youth on recycling.
To complement this wonderful piece of art, we launched a social campaign to drive awareness to the premiere. We broadcasted it on LinkedIn and our newsletter.
Together, we advanced a 30 year goal to eliminate metal from the waste stream.
Through watching, you’ll learn why recycling is good for the planet, and your wallet. As well as enjoy characters, like Gallium the Unicorn from the children's book, “The Girl Who Recycled 12 Million Cans”.
ORGANIC IMPRESSIONS MADE: 334
TOTAL MEMBERS REACHED: 234
REACTIONS: 11
REPOSTS: 2
FUNGI MEDIA EOY WRAP VIDEO
1 year, 4 quarters, and over 50 projects in 90 seconds? We got this
Relationship building is a major part of the social media game. We rang in the new year right by creating a video recapping the 2024 accomplishments and projects we worked on.
What we accomplished through this was staying top of mind for clients, and bridging relationship gaps getween clients through socials.
It was quite the ice breaker!
ORGANIC IMPRESSIONS MADE: 680
TOTAL MEMBERS REACHED: 245
REACTIONS: 38
REPOSTS: 2
STARTING A VIDEO PODCAST
Season 3 of the Go Fungal Podcast aired, we didn’t just release we engaged.
The way I see it, the point of social is to AMPLIFY and ENGAGE. A good social media manager recognizes the opportunities to do this when they appear.
Amidst the release of the new season of our video podcast, we snuck in a social post that highlighted why exactly a video podcast is the number one way to build brand awareness. We used ours as the call to action.
This post not only amplified the capabilities of our studio, and our skills. We also tagged the highest performing LinkedIn users that we previously interviewed, in order to gage their networks as well.
The post metrics tell the real story.
ORGANIC IMPRESSIONS MADE: 909
TOTAL MEMBERS REACHED: 440
TOTAL ENGAGMENTS: 246
LIKES: 25
COMMENTS: 11
HALLOWEEN HOWL
What started as a company party , turned into so much more.
The team at Fungi Media planned and executed their 2nd annual Halloween party for months. After the decorations were tore down we thought, “How can we make the most of this event on social?”.
So thats what we did, we created a two part release of that video. One on LinkedIn, and the other on our monthly newsletter.
We sent it to our party guests and newsletter subscribers. The pieces showcased the fun we had, and the incredible party activations. Making it not only a great video, but a stolen networking opportunity as well.
ORGANIC IMPRESSIONS MADE: 692
TOTAL MEMBERS REACHED: 385
REACTIONS: 24
REPOSTS: 3